• REI's mission is to inspire, educate, and outfit so that we CAN enjoy a lifetime of outdoor adventure and stewardship;

  • Forterra secures lands for a sustainable future so that we CAN continue to enjoy and thrive in this place we call home;

  • Fremont provides world-class, sustainably made, independent craft beer so that we CAN savor the moment, the people, and the places that surround us.

What is the #FremontCANpaign?

The challenge, should you choose to accept it (and should you be 21+), is to capture Fremont beer cans in scenic, outdoor settings. Next time you’re getting your nature on, do this:

  1. Snag some Fremont cans

  2. Snap a topnotch photo

  3. Post it on Instagram with the hashtag #FremontCANpaign, and tag @fremontbrewing, @rei, and @forterranw!

Each week during the Summer, we (Fremont, REI, and Forterra) select a winning photo and award the owner of that photo with a $25 Fremont gift card and an REI Co-op Flash 18 Pack. The weekly winners will then go head-to-head in an online vote. The Grand Prize Winner receives:

  • Brewery Tour & Brewing Session for Two

  • $50 Fremont Gift Card

  • Paddle Experience for 2 with REI Co-op

Photos are judged on clarity of the can and overall epicness.


  1. Be 21 years of age or older. IDs will be checked onsite prior to prize pick-up.

  2. Include a Fremont beer can in your photo. Anyone can participate in this, even if it’s not your can or you didn’t buy the can, just find a can and snap a photo.

  3. Use the hashtag #FremontCANpaign

  4. Tag @fremontbrewing, @rei, and @forterranw in your photo

  5. Make sure your Instagram profile is PUBLIC—otherwise your photo won’t show up!

#FremontCANpaign 2019 Weekly Winners

#FremontCANpaign 2018 Weekly Winners

#FremontCANpaign 2017 Weekly Winners

#FremontCANpaign 2016 Weekly Winners

#FremontCANpaign Summer 2015 Weekly Winners

#FremontCANpaign Winter 2015 Weekly Winners

#FremontCANpaign 2014 Weekly Winners